“ Many of us reading Born Digital will recognise the traits and behaviours it analyses, but all of us will understand them better when we have read it. Bob Wigley brings a parent’s concern and a business leader’s experience to this authoritative exploration of one of the defining policy challenges of our time ” - Former Secretary of State for Digital, Culture, Media and Sport.

“Tech giants don’t just have their fingers on the scales in the battle for our attention. They’re sitting on them. This reality is expressed with unusual clarity in Born Digital, along with the implications for kids’ development and wellbeing in an online ecosystem overwhelmingly focused on extracting monetizable attention at any cost. Bob Wigley has made a timely contribution to a generation-defining debate.”

“One of the signature issues of our times. SO much at stake – entirely dystopian scenarios at one end, and yet the potential like never before to nudge society to a better place (but who gets to decide and do the nudging?!). Keen insights. Urgent questions. For friends, parents, colleagues - and indeed for members of the Born Digital generation.”

"I rarely pick up a book unless its about young people. Born Digital is brilliant, factual and really reaches deep into the behaviours of Generation Z. From screen time before bed, to cyberbullying and mental wellbeing. A must read. Highly recommended.”